You're at a party. You walk up to a gorgeous girl, and you say, "Hi, I'm very rich. Marry me!" That's Direct Marketing.
You see a gorgeous girl at a party and you get her telephone number. The next day you call and say, "I'm very rich. Marry me." That's telemarketing.
You see a gorgeous girl at a party. She walks up to you and says, "You are very rich." That's Brand Recognition.
You see a gorgeous girl at a party and say to her, "I'm rich. Marry me." She slaps your face. That's Customer feedback.